Module 7

Decision Filter

Now you have all the steps needed to Develop your Internal Compass for your business, which means you can create a new Decision Filter for your business:

Every decision your business makes should go through this filter. Like Veja, it wasn’t just the materials they used to make the shoes. It was also WHO made the shoes, what they paid them, where they ran their business, what energy companies they used, what banks they used, and so on. Eventually, this will become second nature as you start thinking more deeply about your decisions and how they impact the world we live in. 

Legacy Blueprint:

Brand Mission, Vision

• Greater Purpose/Impact for your business unique to you

• Brand Values and how they apply to your business

• Several Unique brand stories

• Clarity around your impact areas including statistics and goals (an impact report)

• Your brand niche and differentiators

• Market research and analysis

• Brand aesthetic and brand identity

• Brand voice, persona and culture

• Communication strategy

• Identifying pillars

• Your signature processes

• Your dream client profile and where to find them

• Strategies to elevate your product line and fill a more specific niche in the marketplace