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Future of Branding

A quick note on how the program will go for the next few days.

CONTENT: Content will be found here on the Artisan and Company website for each module.

Each of the modules builds on the next and you will have more and more clarity as you progress through the program. That being said, do NOT jump around. The content doesn't work if it's done out of order. It’s meant to be a module per day, but you will have access to all of the content right away at the beginning, so you are welcome to work ahead if your schedule allows, but don’t feel like you have to.

You will only have access to this program for the next days so be sure to keep up. You can do this!!

COMMUNICATION: We use an online platform called Circle to communicate with myself and with the group. Now, I want to address any thoughts of hiding you may have right now. Sharing your work on a platform where other group members can see it may feel uncomfortable, vulnerable, or unnecessary, but I can promise you that you will get MORE out of sharing your work, especially if it’s imperfect. Additionally, you will also learn more from others sharing. We are in the mud together and it will make us all stronger. It’s never expected for things you share on Circle to be perfect, in fact, it’s better if it’s messy! That’s how we all learn together! So, the messier the better.

WORKBOOK: For sustainability reasons, the workbook is NOT required to be printed out. You can simply open it on your computer and think through the prompts, or open it in a doc on your computer and type into it. You could use your own notebook, recycled paper or even scrap paper if you’d prefer. However, you are welcome to download and print out the workbook. I would ask that at minimum you use recycled paper and an eco setting on your printer if possible. But before printing anything out, please consider the following data:

The Paper and Pulp Industry (PPI) is among the top 5 most energy-intensive industries globally. On par with aviation industry, marine shipping industry, internet data centre use.

PPI is the 3rd largest water consumer after metal and chemical industries.

Furszyfer Del Rio, D. D., Sovacool, B. K., Griffiths, S., Bazilian, M., Kim, J., Foley, A. M., & Rooney, D. (2022). Decarbonizing the pulp and paper industry: A critical and systematic review of sociotechnical developments and policy options. Elsevier Renewable and Sustainable Energy Reviews.

Access the Workbook here: